Prepared for MiNDMATiCS · September 2026

Growth Infrastructure Proposal

Prepared for

Mindmatics Pte. Ltd.
Bukit Timah · teaching since 2014

Prepared by

Augmara (Pvt) Ltd
Build with Clarity.

Date

September 2026
Valid 60 days


01 What a search engine sees

Your website sends 6 words.

Everything else needs a browser.

mindmatics.sg · in a browser
What a parent sees. 374 words, once the code has run.
mindmatics.sg · as it is delivered

MiNDMATiCS | Educational Support Services Singapore

and nothing else
What is actually sent. 6 words, checked 8 September 2026.

Your teaching is not the problem.

12 years, 5 curricula, 2 subjects. A search engine gets none of it - just a title, and an instruction to run your software.


02 How many people are searching

1.2 million a year, in Singapore.

102,020 every month looking for maths or physics tuition. Buying that attention would cost $12 million a year.

The 8 biggest terms of the 356, a year each. Thicker means more people typing it. Google Ads Keyword Planner, Singapore, 9 September 2026.
Searching in Singapore, every year
0 for maths and physics tuition, across 356 terms, excluding every brand name.
What that would cost you in ads
$0 a year to buy these searches. Ranking for them costs nothing a click.

Searches multiplied by Google’s volume-weighted cost per click, $9.78. The whole basket is stored in the file. Method on the next page.


03 What they are searching for

They search by level.

Singapore buys tuition one level at a time, and you have a page for none of them.

Searches a year, by level
All levels1,224,240

356 terms grouped by level, first match wins, brand names removed. “Math tuition” on its own is 40,500 a month - 40% of the basket, and all of it lands in the top row. Google Ads Keyword Planner, Singapore, 9 September 2026.

Half of this is a parent who has not named a level yet. The other half has - secondary, primary, JC, physics - and each of those is a different search, a different page and a different decision.

You teach all of them. Your website is one page, so there is nothing for any of those searches to land on.

The one term that dominates
40% of the whole basket is “math tuition” on its own - 40,500 a month, and the most contested term in the market.

Your specialism is a different market.

IB, IGCSE and Edexcel barely register in Singapore. Abroad they are the whole business.

Worldwide, every month

Google Ads Keyword Planner, worldwide, 9 September 2026. Close variants collapsed - “online math tutor” shares a curve with “online maths tutor” and is counted once.

The same terms, inside Singapore
100/mo IB 50, A-Level 30, IGCSE 10, IB Physics 10.

2 markets, not one. Singapore has the volume, mostly local syllabus. The international curricula are searched for abroad - which is what online lessons are for.

And they are worth more

A click on these terms costs $8.06 to $21.10. Across the whole Singapore basket it averages $9.78. Advertisers pay more for a student on an international curriculum, because the fees are higher.


04 Who is getting these students

5 names came back. Yours did not.

We ran the search a parent near you runs: maths physics tuition bukit timah singapore.

The 5 names that came back

This is what we saw on 9 September 2026. A record of that day, not a ranking report. 4 more results were returned and set aside: 3 directories, and a point-of-sale software company.

One of them teaches physics and maths in Bukit Timah, as you do. None of them teach more curricula than you. What they have is a website that answers - and you score last, because almost every point you are missing sits on the half a working site fixes.

Visibility score, out of 100 · 9 Sep

Google trust 80, AI readability 20. Augmara’s composite, not a Google metric.


1 name owns this market.

Parents here search for a tuition centre by name. 1 name takes almost all of it.

The 1 name people already search for
9,800/mo Raymond’s Math & Science Studio, 7 centres. More than 20 times every other name in this search put together.
Everyone else, searches every month

Google Ads Keyword Planner, Singapore, 9 September 2026. Raymond’s is 2 keywords on 2 curves of their own, 4,400 and 5,400, so 9,800 is a real total. It sits above the chart because on 1 ruler with it the other 6 cannot be read.

A name gets searched when people have somewhere to find it. Raymond’s built that over 7 branches and a site that answers. Every other name on the board, yours included, is searched almost never.

So this is not a ranking you have lost. Every other name here is under 400 a month, and the 1 that did build a name is taking the market on its own.

Searching your name
20/mo 12 years of teaching, and almost no digital footprint to search for.

05 What stands in the way

9 things, one build.

Everything between your teaching and the people already looking for it. None of it is about the teaching.


What we could not check from outside.

A website is public, so we could measure it. What happens after a parent enquires is not, and that is usually where the larger gap sits.

These are questions, not findings. They are what the first conversation is for.


06 What we would build

Growth infrastructure, not a website.

A parent searches for their child's level, finds a page about it, asks for a trial, and gets an answer that day. Your site does none of those.


The site is 1 of 4 parts.

Being found, being reached, being answered and being remembered are 4 different systems. A parent choosing a tutor needs all of them.

You already have the teaching and the reputation. What is missing is everything that gets a parent from a search to a trial lesson.

Build with Clarity.

Talk to us

info@augmara.com
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Call

+94 77 612 9379
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This proposal

Prepared September 2026
For MiNDMATiCS

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